Ecommerce software development that converts and scales

AppSevaa builds ecommerce experiences that prioritize speed, clarity, and trust. We research buyer journeys, define value props for each audience, and translate them into messaging, layouts, and offers that reduce friction. Every template is measured against funnel KPIs and Core Web Vitals.

We run CRO roadmaps that include A/B tests, checkout simplification, progressive disclosure for complex products, and trust signals that match your market. Content, PDPs, and PLPs are structured to support both paid and organic acquisition.

We adopt a composable stack so your team can swap providers without rebuilding the whole store. Next.js App Router powers the frontend, while commerce backends can be Shopify, Commerce Layer, Saleor, or a custom headless core. APIs are typed and contract-tested to avoid regressions.

Edge caching, ISR where appropriate, and optimized media handling keep TTFB and LCP low. We ensure carts, checkout, and payments remain consistent and secure as you scale regions or catalogs.

• PDP and PLP templates tuned for SEO and speed
• Structured data for products, offers, breadcrumbs, and FAQs
• Image/CDN optimization and lazy loading
• Analytics, consent, and tag governance by environment

We design data models for complex catalogs—bundles, kits, configurable products, and subscription add-ons. Pricing engines support regional rules, promotions, and tax logic for India and global markets.

Merchandisers get control through safe admin tools and preview environments. Automated feeds keep marketplaces and performance marketing platforms in sync without manual intervention.

Order routing considers inventory positions, courier SLAs, and COD vs prepaid logic. Returns and exchanges are streamlined with self-service flows, RMA tracking, and automated communication so support teams can focus on complex cases.

We integrate with OMS, WMS, and CRM systems so support teams have full visibility. Post-purchase journeys include proactive notifications, NPS capture, and review generation to strengthen retention.

Ecommerce relies on discoverability. We set up canonical strategies, internal linking, faceted navigation controls, and noindex rules to avoid duplicate content issues. Structured data is deployed at scale with programmatic templates for categories, collections, and FAQs.

We integrate CMS workflows so marketing teams can ship stories, guides, and landing pages without developer bottlenecks while keeping performance budgets intact.

We track funnel metrics, cohort behavior, and LTV/CAC to validate growth experiments. Event schemas are designed once and reused across web, app, and customer support interfaces so attribution stays clean.

Dashboards cover revenue, margin, merchandising effectiveness, and operational SLAs. Engineering and marketing share the same source of truth, reducing misalignment on growth decisions.